TRADE PARTNERS • B2B • COMMERCIAL PROJECTS

Trade Partner &
B2B Program

Partner with WineRacks.com for professional wine storage solutions, project support and preferred pricing. Our Trade and B2B programs are designed to support professionals and businesses from early planning through product selection and ordering.

Apply for an Account Compare Programs
30+ Years of Wine
Storage Expertise
RES + COM Residential &
Commercial Projects
DESIGN Planning &
Project Support
FOR THE TRADE Professional Support.
Project-Focused Solutions.

Wine storage resources for professionals, businesses and commercial projects.

BUILT FOR
Interior Designers Architects Builders Contractors Retailers Restaurants Hospitality

TWO WAYS TO PARTNER

Choose the Program That Fits Your Work

Whether you're specifying wine storage for a client's home or purchasing for a business or commercial project, WineRacks.com offers a partnership path designed around the way you work.

01
FOR DESIGN & BUILD PROFESSIONALS

Trade Partner Program

Built for professionals specifying, designing or building wine storage for residential and commercial clients.

IDEAL FOR

Interior Designers Architects Builders Contractors Design Professionals

PROGRAM SUPPORT

✓
Partner Pricing

Access partner pricing on select qualifying WineRacks.com collections.

✓
Wine Storage Planning Support

Get help evaluating wine rack systems, layouts and storage options for your project.

✓
Project Resources

Work with our team to identify product information and resources relevant to your specification.

✓
Residential & Commercial Solutions

Source wine storage systems for custom homes, wine rooms and select commercial applications.

Apply as a Trade Partner →
02
FOR BUSINESSES & COMMERCIAL BUYERS

B2B Program

Designed for businesses purchasing wine storage, retail fixtures or display systems for their own locations, customers or commercial projects.

IDEAL FOR

Wine Retailers Liquor Stores Restaurants Hospitality Wineries Commercial Buyers

PROGRAM SUPPORT

✓
Business & Volume Pricing

Qualifying orders may be eligible for business or volume pricing based on product and order size.

✓
Commercial Project Support

Get help evaluating wine storage and display systems for retail, restaurant and hospitality applications.

✓
Purchase Order & Invoicing Support

Approved business accounts can work with our team on applicable purchasing and invoicing requirements.

✓
Large Project Quoting

Coordinate larger wine storage orders, commercial installations and multi-product project requirements.

Apply for a B2B Account →
?

NOT SURE WHICH PROGRAM FITS?

That's Okay — Start With One Application.

Tell us about your business and the type of projects you work on. Our team can review your information and help determine the appropriate account path.

Start Your Application →

MORE THAN WINE RACKS

Professional Support Beyond the Product

Every wine storage project is different. Our Trade and B2B programs give qualified professionals and businesses a direct path to product guidance, design resources and project support as needs evolve.

01

Product Selection

Navigate wood, metal and specialty wine storage systems with help identifying options suited to the project's space, capacity and design direction.

02

Layout & Design Support

Coordinate wine storage with room dimensions, bottle capacity, architectural conditions and the overall project layout.

03

Residential & Commercial Solutions

Source wine storage for custom homes, wine rooms, retail stores, restaurants, hospitality spaces and other qualifying projects.

04

Project Quoting

Work with our team to coordinate pricing and product requirements for larger orders and more involved wine storage projects.

05

Order Coordination

Get support coordinating qualifying business orders, project requirements and applicable purchasing or invoicing needs.

06

A Knowledgeable Point of Contact

When questions arise, work with a team familiar with wine storage products and the considerations that can shape a successful project.

BUILT AROUND THE PROJECT

Bring Us In Early—or When You Need Us.

Some partners come to us while a space is still being planned. Others already have drawings, specifications or a product direction. Either way, sharing the project details helps us understand where WineRacks.com can support the process.

01 Early Planning Room dimensions, bottle capacity and project goals.
02 Product Selection Evaluate systems, materials and storage approaches.
03 Quote & Order Coordinate qualifying pricing and order requirements.
HAVE A PROJECT IN MIND?

Tell us about your business and the type of wine storage projects you work on.

Apply to Partner

RESIDENTIAL • RETAIL • HOSPITALITY

Built for the Projects You Work On

From a single custom wine room to a larger commercial display project, our product range and design resources can support professionals working across residential and commercial spaces.

R 01

RESIDENTIAL DESIGN

Custom Wine Cellars & Wine Rooms

Plan wine storage for dedicated cellars, contemporary wine rooms, glass-enclosed spaces and other residential projects.

Explore Residential Design →
A 02

DESIGN PROFESSIONALS

Interior Design & Architecture

Incorporate wine storage into residential and commercial plans while coordinating rack style, capacity, dimensions and the surrounding architecture.

See the Design Process →
S 03

RETAIL

Wine & Liquor Stores

Create organized, high-capacity wine displays designed around merchandising, customer flow and the needs of the retail space.

Explore Retail Design →
B 04

FOOD & BEVERAGE

Restaurants & Wine Bars

Plan bottle storage and wine displays for back-bar areas, dining spaces, wine programs and hospitality environments.

Explore Commercial Solutions →
W 05

WINE INDUSTRY

Wineries & Tasting Rooms

Create bottle displays and merchandising areas that support product presentation, accessible storage and the customer experience.

View Display Inspiration →
H 06

COMMERCIAL

Hospitality & Commercial Spaces

Source wine storage and display solutions for hotels, hospitality environments and other qualifying commercial applications.

Explore Commercial Wine Storage →

PRODUCT FLEXIBILITY

One Project May Use More Than One System.

Combine different wine storage approaches based on the design, capacity and merchandising requirements of the space.

01 Wood Wine Racks Classic + modular storage 02 Metal Wine Racks Modern + label-forward 03 Floor-to-Ceiling Architectural displays 04 Commercial Displays Retail + merchandising

WORKING ON SOMETHING DIFFERENT?

Tell Us About the Project.

Share your business, project type and wine storage needs when you apply.
Start Your Application →

A SIMPLE PATH TO PARTNERSHIP

How the Partner Program Works

Getting started is straightforward. Tell us about your business, the type of work you do and how you expect to use WineRacks.com. Our team will review your information and determine the appropriate program for your needs.

01 START HERE

Apply

Complete the Partner Program application with information about your business, profession and typical project needs.

02 WE REVIEW

Review

Our team reviews your application and determines whether the Trade Partner or B2B path best aligns with your business.

03 ACCOUNT

Approval

Qualified applicants receive information about their approved program and applicable account benefits.

04 GET TO WORK

Quote & Order

Work with WineRacks.com on qualifying product selections, project quotes and orders as opportunities arise.

APPLICATION → REVIEW → APPROVAL → PROJECT SUPPORT

BEFORE YOU APPLY

What Should You Have Ready?

You don't need a complete wine cellar or commercial project underway to apply. A few basic details about your business and the type of work you do will help us understand how you plan to work with WineRacks.com.

01

Business Information Your company or professional details.

02

Type of Work Residential, commercial, retail, hospitality or other projects.

03

How You'll Use the Program The types of wine storage products or project support you expect to need.

04

Current Project Details If you already have a project underway, share whatever information is available.

→

READY TO GET STARTED?

Apply to Become a WineRacks.com Partner

Complete the application below and tell us a little about your business and project needs.

Start Application ↓

TRADE PARTNER & B2B APPLICATION

Let's Work Together.

Tell us about your business and how you plan to work with WineRacks.com. Our team will review your information and determine the program that best fits your professional or business needs.

01
TRADE PARTNER Designers, Architects,
Builders & Contractors

For professionals specifying or incorporating wine storage into projects for their clients.

02
B2B Retail, Restaurant,
Hospitality & Business

For businesses purchasing wine storage, displays or commercial solutions for their locations or projects.

AFTER YOU APPLY

01

We Review Your Information Our team reviews your business and program needs.

02

We Determine the Right Program We'll evaluate whether Trade Partner or B2B is the appropriate path.

03

Start Working With WineRacks.com Approved accounts can begin using applicable program benefits for qualifying projects and orders.

i

Already working on a project? Include whatever project information you currently have when completing the application. You don't need every detail finalized before reaching out.

GET STARTED

Partner Program Application

Complete the form below to tell us about your business and partnership needs.

30+

Years of Wine
Storage Expertise

TRADE

Professional
Project Support

B2B

Business &
Commercial Solutions

RES + COM

Residential &
Commercial Projects

PARTNER PROGRAM FAQ

Questions About Working With WineRacks.com?

Learn more about our Trade Partner and B2B programs, qualifying projects, pricing and professional support.

Who is the Trade Partner Program for?

The Trade Partner Program is designed for professionals such as interior designers, architects, builders and contractors who specify, design or purchase wine storage solutions for client projects.

Who is the B2B Program for?

The B2B Program is intended for qualifying businesses purchasing wine storage or display products for commercial use, including wine retailers, liquor stores, restaurants, hospitality businesses, wineries and other commercial buyers.

Does the Partner Program include special pricing?

Qualified Trade Partner accounts may receive partner pricing on select collections. B2B pricing and volume opportunities can vary depending on the products, quantities and requirements of the order or project.

Can WineRacks.com help with wine cellar or display design?

Yes. WineRacks.com offers design and planning resources for residential wine cellars, wine rooms and commercial wine storage projects. The level of support will depend on the project and products being considered.

Residential Design → Commercial Design →
Do I need to have an active project before applying?

You do not need to have every project detail finalized before submitting an application. Providing information about your business, profession and typical project needs helps our team understand how you expect to work with WineRacks.com.

Can the program support both residential and commercial projects?

WineRacks.com works with wine storage applications across residential and commercial environments. Depending on the project, solutions may include wood wine racks, metal wine racks, architectural displays, retail merchandising systems and other wine storage products.

What information should I include with a current project?

If you already have a project underway, helpful information can include room or store dimensions, plans, photos, desired bottle capacity, preferred wine rack styles and other relevant project requirements. Share whatever information is currently available.

PROFESSIONAL WINE STORAGE PARTNERS

Wine Storage Resources for Trade & B2B Professionals

The WineRacks.com Trade Partner and B2B programs provide a path for qualified designers, architects, builders, contractors and businesses to work with our team on residential and commercial wine storage projects.

From custom wine rooms and residential wine cellars to retail wine displays, restaurant storage and hospitality applications, professionals can explore wood and metal wine rack systems, commercial displays and project-specific wine storage solutions.

Partner benefits and pricing depend on program eligibility, qualifying products and individual project or order requirements.

PROFESSIONAL RESOURCES

Continue Planning Your Project

01
COMMERCIAL Commercial Wine Storage

Explore wine storage solutions for retail, restaurant and hospitality environments.

Explore Commercial →
02
RESIDENTIAL Custom Wine Cellar Design

Explore professional design help for residential wine cellars and wine rooms.

Residential Design →
03
RETAIL DESIGN Custom Retail Wine Displays

Plan wine storage and merchandising systems for commercial retail spaces.

Retail Design →
04
RESOURCES Wine Storage Knowledge Center

Access planning information, technical guidance and wine storage resources.

Explore Resources →

INTERESTED IN PARTNERING?

Ready When You Are.

The Partner Program application is available above whenever you're ready to tell us about your business.
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